SYRA COFFEE

We developed a custom sonic environment for Syra Coffee’s stand at Brunch Electronik Festival, transforming a coffee moment into a sensory, purpose-driven experience. This brand activation was rooted in sound design and sustainability, using immersive natural soundscapes to align with Syra’s values of conscious consumption.

The ambient soundtrack featured endangered sound environments — including forests, oceans, and ecosystems at risk — curated to create emotional connection, presence, and awareness. By blending field recordings with subtle musical textures, we shaped an atmosphere that was both calming and thought-provoking. The goal was not only to enhance the experience of drinking coffee, but also to spark reflection around the sounds we’re losing — and the role of sustainable brands in protecting them.